Case studies · 5 · Selected projects · 13
Work
Words and design, built together. Here's what that looks like on real projects.
Case study · Culture
The Nureyev Legacy Collection
A home for a dancer's archive, built around a book.
The challenge
The Nureyev Legacy Project preserves Rudolf Nureyev's legacy through rare photographs and texts from the New York Public Library's archives. With its book Life Behind the Metaphor in print, it needed to move from building anticipation to selling and sharing its work.
What we did
Over nearly two years, the site grew with the mission. First came pre-launch sites to build interest in the book. Then a full collection site where ballet fans and collectors research and buy books, museum-quality prints, and original stage and costume drawings from Nureyev's 1978 U.S. tour. Blog content feeds in automatically to keep the collection current.
Making mobile analytics legible.
The challenge
Localytics built a powerful analytics engine for mobile apps. The product could do a lot. New users couldn't tell what. The team needed an interface that revealed depth without overwhelming anyone, and they needed it fast.
What we did
We started with a product architecture session with the founders to define the whole interface. Then we sketched, iterated, and delivered build-ready screens. We also designed the public website, which launched as the company's profile was rising.
Outcome
- Finalist, 6th Annual MITX Technology Awards, Analytics & Business Intelligence
- Presented at the TechStars 2009 Investors Evening
- Named “Most Likely to Be Acquired” by Boston Globe columnist Scott Kirsner
Case study · Architecture
Clarke Caton Hintz
225+
pages the client now tells its own story on.
The challenge
A long-time client needed its large portfolio site to put the firm's achievements up front, read well on modern screens, and stop depending on outside help for every update.
What we did
We redesigned the front end for legibility. We rebuilt the 225-plus pages on a structured foundation that links related content automatically. Then we designed a browser-based publishing tool, with live previews, so non-technical staff can edit text, add photos, and manage portfolio, staff, and news pages themselves.
Outcome
A firm that owns its own story, with tools designed for the people who use them.
A complete selling flow in a widget.
- Choose an item
- Get a price
- Enter shipping
The challenge
Gazelle buys used electronics from consumers. Through Gazelle for Good, it wanted nonprofits to embed the service on their own pages and raise funds. That meant a full selling flow in a standalone widget.
What we did
We mapped every state of the widget with Gazelle's product team, then wireframed the flow. We delivered designs the engineers built directly.
Outcome
A self-contained experience any partner could drop into its site to turn old electronics into donations.
Selected projects
Design · Writing · Development
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Isabont
Two-week redesign of a career-management startup's site, with a custom icon set.
Lake Contracting
Website and bidding portal where project managers post blueprints for subcontractors. We handled design, writing, and development.
The Hackett Advisor
Best-practices publication site for The Hackett Group, with Answerthink.
Concert Pharmaceuticals
Website and simple publishing tools so a fast-growing biotech could post news and jobs from any browser.
Diversified Builders
Visual design, content, and information architecture for a Connecticut custom home builder.
Silver Scenic
Identity and portfolio site for a New York set design company. Every set at a glance on one page.
Glance Networks
Campaign and landing experience for Glance's first Mac product launch at Macworld.
Landbrokr
Interface design and brand strategy support for a real-estate blogging community.
UXnet
Visual design and development for the international UX organization's 2007 site refresh.
Marathon Moving
Redesign with a two-path quote request, quick or comprehensive.
Larkin Painting Company
Logo, brand, and lead-generating site for an eco-friendly Boston painter.
Binner Information Technologies
Redesign built around 24/7 service, case studies, and live security feeds.
Northeast–Metro West Insurance
Rebrand and site consolidation for an agency representing 25 carriers.
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